ABOUT US

PROGRAMMATIC MEDIA STRATEGY & BUYING SERVICES FOR AGENCIES AND BRANDS

  • Launched in 2010

  • Offices in New York, NY and San Francisco, CA

  • Expertise in Media Strategy, Media Trading, Ad Operations, Creative Services, Engineering, and Data Analysis

  • B2C and B2B expertise across multiple verticals, including CPG, Gov’t, Healthcare, Financial Services, Travel, and Consumer Electronics

  • Tech agnostic; programmatic capabilities to connect any data, platform, or inventory

New York City
San Francisco

APPROACH TO MARKET

Streamlined & Straightforward

Over-engineering campaigns leads to expensive underperformance

Narrowly defined buying parameters inhibits reach and inventory quality

  • Avoid layered audience segments when geo targeting is hyperlocal

  • Content and context are essential

Maximize user engagement; harvest ongoing learning from live data

  • Prioritize viewability and viewable ad formats

  • Lean into relevant dayparts, days of week, and brand moments

  • Test mix of channels, inventory sources, and ad units

Streamlined tactics enable a clear view of what does and doesn’t work

TECHNOLOGY INTEGRATIONS & PARTNERSHIPS

Broad access to quality inventory & data for optimal performance & cross-channel connectivity

TRANSPARENCY

At Cloudburst Media, transparency is not just a pledge, it is a set of procedures that are integrated into campaign operations at the outset and revised on an ongoing basis with clients to ensure that visibility into campaign delivery is available in intelligible and actionable formats. Transparency does entail the sharing of added data. A key part of pre-launch discussions centers on ascertaining client expectations regarding frequency and depth of data sharing and determining preferred reporting formats that balance clarity and coherence with scope of visibility.

Regardless of the outcome of these discussions, there is no black-box algorithm at play in a Cloudburst Media campaign that precludes full deployment transparency and full visibility into media placements and working and non-working media budgets. In our experience, clients with in-depth awareness of deployment parameters enjoy better results. On a practical level, they are better able to arbitrate inevitable cost trade-offs, such as those that arise between reach and placement on premium properties. And for clients that have unrealized potential to gather first-party data, greater insight into campaign mechanics equips them to more effectively advocate internally for the value of data towards bottom line marketing goals connected to sales and customer acquisition.