Our Research & Insights arm encompasses two types of work. The first, for strategic planners and media buyers at ad agencies, involves market research to help determine in-market consumer segments and the most promising channels for reaching them. Media strategy is separated from speculation when it is informed by objective research and a dispassionate review of relevant statistics. The second, for corporate sales teams, entails reviewing a firm’s entire suite of marketing collateral - from website copy to client pitch decks - and working to identify existing research that supports the brand, messaging, and business case. In the absence of, or to supplement existing research, we can conduct tailored studies that aim to provide an objective basis for the assertions and perspectives you share. Simply put, marketing is more effective when adjectives are replaced with data.

Our white papers help clients position themselves as technical thought leaders. Through clear language and compelling graphics, we translate arcane details into material that can be understood by a broad audience. In order to ensure the final written product serves its purpose as an effective top of the funnel marketing tool, we work with clients to understand the business needs of the intended readership, then focus group each stage of the draft process with multiple test readers.

The discourse in marketing and advertising, like many fields, is frequently cluttered with buzz words that substitute for meaningful insight. Through thoughtful explanations and cogent analysis, our white papers will distinguish you from competitors and make a clear case for the value your firm can deliver.