TRAINING & DEVELOPMENT

BUILDING IN-HOUSE CAPABILITIES

Helping agencies and brands stand-up internal programmatic teams

For agencies and brands seeking to develop in-house programmatic media buying capabilities, Cloudburst Media provides high-level guidance to senior management and “hands-on-keyboard” training on the major DSPs. Our approach is primarily practicum-based with case studies that cover campaign implementation, starting with planning and continuing on through partner selection and integration; campaign set-up; channel research and bid strategy; viewability and fraud prevention; performance monitoring; optimization; and closing with ROI calculation and reporting. Heavy emphasis is placed on audits and controls to detect fraud and ensure placement on verified media properties. In addition to the practical, background is provided on the evolution of the ad exchange ecosystem, emerging technologies, and the industry response to regulatory changes. To ensure students are able to parse insider discourse, training is concluded by walking through readings from industry-specific publications as well as conference presentations and proceedings.

Available for: TTD, DV360, T1, Adobe, OneView, Amazon DSP, CitrusAd, and all major Social platforms.